Before you rush to market with your product or service figure out your prospects. The eight questions to ask before going to market.

Figure out your prospects

Before you rush to market with your product or service figure out your prospects. In this blog you will learn about the eight questions to ask before going to market.

Be prepared if you are to excel

Preparation is the true art of war. The boys’ Scouts moto is simple and full of insight,” be prepared is our moto. I have seen many an entrepreneurs rush into marketing campaigns without planning and no preparation. If marketing campaigns are started without preparation what more marketing copy is written without sufficient thought. As a copy writer nothing causes my heart to bleed than to see marketing copy that couldn’t even sell life to a dying man being written and pedalled.

Failure to plan your marketing is planning to fail

The old adage is nowhere truer than when it says failure to plan is planning to fail. John is an entrepreneur I have helped to with his marketing copy before. This is what I have said to him.  “All implementation is easy when you prepare.”

Before launching any marketing, campaigns let alone copy write marketing copy figure out the following answers to the following questions:

  1. What drives prospects to buy?
  2. What drives them to buy from you in particular?
  3. How do your customers buy?
  4. Why do they buy instead of doing nothing?
  5. What prompts them and attracts them to you?
  6. What knowledge do they need to make a buying decision?
  7. Who is involved in the buying decision and process?
  8. What buying process do they follow if any?

Applying your mind to the above questions can help you plan better before your copy writing process.

Written by Chief Copywriter Aubrey Mavhuli

 

 

 

 

 

 

 

 

 

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