Quite often when your marketing copy is not performing you need to ask questions. What story are you dangling to your audience? Is your story captivating enough, is your story convincing. Does your business or solution have a good story to tell? Unfortunately no is not acceptable as an answer. All people businesses have a story to tell or a story awaiting to be told.
One of the copy formulas to use is the String of Pearls Formula. In this formula the copywriter assembles details and string them together in a long line, one after another like pearls. Each detail like a pearl is complete in some way. Collectively, their persuasive power becomes potent arsenal for your copy.
This formula for writing marketing copy reads like a suspense novel.
Have you ever seen this formula at work tell me more?
By Chief Copywriter Aubrey Mavhuli