Are your AdWords adverts wasted? How not to waste all your adverts?

If you have to pay money for marketing, you better track the results. If you don’t track the results and evaluate the results you can leak money big time and you won’t even know it.

Jimmy of course not his real name came to me almost in tears. “Advertising doesn’t work.” He muttered under his breath. “I agree”, I said to him. He was surprised but I added, “Advertising that doesn’t track results is dead”. He looked at me like he had seen a ghost. “What do you mean?”

I am going to tell you exactly what I told him. But not in so few words. It took me a few hours to drive home the point, but eventually he saw the light and went on to benefit from his advertising.

Jimmy had a beautifully done website. He was advertising it on online.

What do you want to achieve I asked him? I want people to know me through my website, he said. “Then what? I asked getting a little frustrated with him. So that they can buy from me.

I took one look at his website it was graphically beautifully designed no doubt. But it lacked a squeeze page. That was his problem. He had no way of capturing leads as a result if somebody ended up landing on his website but did not buy they might be probably lost forever. It seemed kind of lame to me but I later realised many such websites do exist. Imagine the waste involved. You pay big money to drive traffic to your website and you fail to capture the visitors’ details in order to aptly market to them.

You are wasting money with AdWords adverts if you are doing the following three things:

  1. You have no squeeze page or bait to capture visitors emails or names
  2. You have no lead generation offer to offer to your prospects
  3. You are tracking only the views not subscribers

If you are advertising this should be your mindset:

Drive traffic to the website by AdWords and any other methods

Capture the details of the visitors

Send them their bait, it maybe a report or checklist or whatever you promised

Create an offer irresistible for them

Smile all the way to the bank.


Written by Aubrey Mavhuli Chief Copywriter

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