Take the professional approach to succeed.
If you have a small business and you want it,it to scale up you have a start-up business. There is nothing wrong with a start-up. We all start, somewhere don’t we? However, it doesn’t matter how small you are it pays in the end to take the professional approach in the beginning and from the onset.
Most start-up entrepreneurs struggle in this area no doubt. Order can be a game changer in business. The more orderly you are the more customers trust you and the more you may charge. Professionals don’t come cheap.
When it comes to marketing a start up business the same approach pays in notes not coins.
The professional approach I use when helping entrepreneurs starting up with marketing is outlined in 11 stages below:
- Determine a marketing budget
This you can’t decide as you go. You can’t wing it either. The professional approach requires that you come up with a proper marketing budget based on business goals for the year or the quarter. Many start up entrepreneurs don’t get this, this causes a lot of delayed success unnecessarily. Marketing is an investment. In big organisations it is said the marketing department asks for a dollar to give back two or more.
- Determine your business goals
The business goals determine the marketing budget. With no goals there can be no success. No goals may mean no direction. Any road will take you there.
- Establish marketing objectives
Every marketing effort should have an objective. For example a business may take up blogging and marketing content to create awareness, build a specialist or guru status and to create leads.
- Select the market
The market selection is crucial. Are you selling to Millennials or Baby boomers? Are you selling to marketing managers or to engineers.
- Select the medium to access or help with your customers.
This would be the medium that is giving wide exposure in the chosen niche market.
- Select the appropriate product
Some businesses have various products and services to sell. For every promotional campaign the start-up entrepreneur would have to chose the products or product to be promoted.
- Chose a tone or style of the promotional copy
The tone is determined by the audience and the product being sold.
- Establish your Unique Selling Point
Your unique selling point is the one thing that makes you unique in the eyes of the prospects. It should be something that gives you unique with an advantage.
- Identify supporting features and benefits
Every product and service has a feature. For each feature the entrepreneur has to identify the accompanying benefits that will be relayed to prospects. The features and benefits should be something the prospects likes or loves.
10. Create an irresistible offer
Find what to offer to your prospects that your prospects wont say no to.
11. Determine frequency of marketing promotions
Written by Chief Copywriter Supervaluecopy.com
Written By Aubrey Mavhuli Chief copy writer Supervaluecopy.com