An email is a great marketing tool
An email is like a knife or razor blade. A good tool that can go wrong in the hands of wrong marketers or entrepreneurs. The complaint I often hear about email marketing is it doesn’t work. Doesn’t it? One thing I have come to learn in this industry of marketing and copy writing is: talk is cheap and results don’t lie.
Email marketing is alive and well. All you need is to learn the good secrets which I hope to share with you just now.
There are four main reasons for email marketing:
- Informational emails
These are emails used to send industry news, information to customers and prospects.
- Promotional emails
These are emails are used to promote goods and services and to sell and start sales relationships.
- Customer service emails
These are emails used for customer relationship building, and relation maintenance with customers.
- Follow-up and acknowledging emails
Acknowledgement and follow-ups can be done using emails. This could be acknowledging request or even a previous request.
Six things you must not do when email marketing:
- Do not write your message on emails as if you are writing content on a flyer or advert.
- Don’t be too aloof and detached from your readers. Write personal emails using a personal tone.
- Get to the point quickly. Don’t use the long winding road that delays getting to the point of your email.
- Have a reason for writing don’t just write an email blast from nowhere. Refer to your reason for contacting.
- Don’t send too many promotional and prospecting emails. Email is not your space its your prospect’s space.
- Email is your prospect’s space don’t patronize your prospects on email.
Written by Aubrey Mavhuli Chief Copywriter Supervaluecopy