Is your marketing copy being ignored? 7 symptoms that cause your copy not to be read beyond the headline.

 John Maxwell a leadership guru says, “everything rises and falls on leadership.” This is equally true of copy writing. You may ask how is this so?If the target audience are not sucked in by your copy through a captivating headline your audience  wont read. If they don’t read they don’t buy. In my own words every marketing copy rises and falls on its headline.

The work of a headline is simple but essential. Learn to write headlines that make your copy to be read by your target audience.

Your headline can only have two possible effects on your target audience. It either sucks them in further into the lead or it bores them off. No need to explain that boring is unprofitable.

Consider a copy headline as your leading delegation. It has the power to impress or to alienate your prospects. It is your marketing copy’s sales person. Your headline has a role to sell the rest of the copy and represent your copy well. They say and they are right that you only have one shot at making a first perfect impression. Your headline could blow or fully utilize that chance.

To entice your audience to read all the way down do not do the following:

Your headline should not be salesy

Do not lie to your audience

Do not boast

Do not mock or patronize your audience

Do not promise on the headline what the rest of the body can’t deliver

Do not mislead your audience

There are many formulas for writing great and effective headlines such as the 4 U’s formula.

The secret in writing headlines is to remember and borrow this knowledge from sales training basics: People do not like to be sold. Let your headline show help, and how you are useful to their lives.

Written by Aubrey Mavhuli

Chief Copywriter Supervaluecopy

Do you need any great marketing copy professionally written for you? Contact me for a free proposal. Do you need sales or marketing training give me a shout?

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