If you are a marketer this is an important question for you. If you don’t know the answer you better learn fast enough. You know very well that the end goal of marketing is sales. All else is commentary.
One sure way of creating relationships with your prospects leading to trust is to go the route of edu-marketing through content.
Hubspot defines content marketing as, “Strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content.”
Trust is gold in a buyer seller relationship. Why should the prospects trust you? If they don’t trust you, they don’t buy not only your story but your goods and services.No prize for stating the obvious. No trust. No sales. No business.
The goal of content marketing is to attract and retain a clearly defined audience in order to drive profitable customer interaction.
If your content marketing is not attracting the right traffic to your site audit your content strategy. Right people are those who are good leads and eventually convert to customers.
Content should be helpful and delightful to be effective.
Content marketing strategy involves: blogs, newsletters, special reports, video, podcasts, white papers and case studies.
Would you like to help on how to setup your content marketing strategy? Contact me. I am available on a limited basis to a select few clients to plan and implement a content marketing strategy for your business.
My name is Aubrey Mavhuli Chief Copywriter of Supervaluecopy.com I am available on a limited basis for copywriting of adverts, case studies, white papers, special reports, blogs, newsletters, landing pages, direct mail packages, brochures, email marketing campaigns, PR materials, and webpages.
Call me now for a FREE copy of my updated Copywriting Information Kit. Just let me know your industry and the type of copy you are interested in seeing (adverts, landing pages, etc.) and if I am available to take on your assignment, I promise to tailor a package of my recent samples to fit your requirements.
Call me on +27733250405 or email me: email@example.com