Who Else Wants To Attract Prospects On Line?

Battling to attract prospects online?

In this century of internet millionaires and billionaires why should your business not be found on line? Be careful that being not found on line might be a sign. A bad sign for your business that you may be know where to be found. I was reading Shama Hyder’s online marketing plan and found this question in her report. I also found her answer quite funny. A great BOD is what your business requires so she says! BOD is accronym for Brand Outcome Differentiation.


What is your brand all about? What does it stand for? The prospects want to know and they want to know pretty fast otherwise they quickly change and move on. If your brand stands for nothing it will fall for anything, it is exactly  like some body has said before.


When you are marketing prospects don’t really care about you. They care about only one person. The honourable number one. Themselves. They have problems, needs and wants. They want to know if you can give them desirable outcomes. They care about nothing else and no one else except that.


Prospects want answers and they want real answers. They want to know what makes you different to your competitors? And if you are different how is that to their advantage.

Shama’s EMS

The simplest approach to online marketing is to use what Shama Hyder calls the EMS or online version of marketing.This stands for Educate Market and Sell.


Create a market by educating prospects and market to them once they know you and let them want to buy from you. Educate the prospects for no school fees through free content.



Educating takes time and patience. Education makes you an expert. Education makes you a trusted source. Once trust is built a relationship can begin.


Give yourself time to be trusted. Don’t rush the relationship.  Create an audience. Create a tribe that likes and follow you. Let them subscribe to your content. Only then find what they want and sell it.

If you have to be found online copy is king. EMS is not possible without content. Content  makes up your copy.


By Free lance Direct Response and B2B and Chief copywriter Aubrey Mavhuli

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